During fashion's golden years, the era that saw the birth of a glamorous and polished style, old men's tailoring workshops created a total look with a neo-British feel. What distinguished Old River collections were bold, bright, and harmonious colors, with multicolored stripes or checks as distinctive motifs, along with vibrant, sunny solid hues, which served as a source of inspiration for numerous subsequent Italian and French brands, all rigorously styled and made in Italy.

In the late 1990s, fashion design changed, increasingly oriented toward contemporary trends and tastes, though the classic, elegant style remained a constant. Today, looking at these images, we feel like we've been transported back to a 1990s TV show.
The clothes, shoes, and even the hairstyles are influenced by a variety of stylistic influences, ranging from a faux-sloppy grunge style to a college-inspired style. In reality, these are the pioneering images that shaped the history of Italian fashion, where Bermuda shorts and a classic polo shirt, however simple, were must-haves.

Fashion is a constantly evolving phenomenon, a succession of new trends, experimentation, and innovation. But it is also marked by nostalgia for the past and the need to stand out.
Every year, collections are launched in different styles: classic, casual, sporty, contemporary. The different themes and creative moods reflect current trends, adapting to every occasion.

The new millennium will bring with it many innovations and exciting new inspirations. Old River's collections will reflect contemporary moods and trends, while always maintaining the strong neo-British style that has made Old River an iconic and unique brand since its inception.